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Web Facts
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| Having a website gives you the ability to sell and promote
your services to a world wide audience of potentially billions of people
24 hours a day, 7 days a week, 52 weeks of the year. It is now a fact that
more than 50% of homes in the UK now have Internet access, and similarly
in the rest of Europe, America, and Japan. This figure is growing at a fast
rate throughout the world giving people access to information on an unprecedented
scale. It is estimated 35% of all accommodation bookings currently being
made involve some online activity. The case
study example of Windrush Guest House underlines the fantastic benefits
of having a good Internet presence. |
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Absolute Essentials
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| You may have lots of experience, you may have your own website,
or you may have kept clear of the technology altogether. Hopefully you all
will find the following information useful, straightforward, and demystifying
and help you to avoid the common mistakes made by many people who reckon
to know what they are talking about when it comes to giving Internet advice. |
Having your own meaningful Internet presence, however,
is not easy or straightforward, and has many pitfalls. To clarify, it is
easy to have your own website, but to have one that brings you customers
is a totally different matter.
Here we cut to the quick and in plain English give you the absolute essentials
to assist you over some of the hurdles. |
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• Domain Name
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This is the
most important decision you are ever likely to make,
and you probably thought it was the easiest. To have your website
ranked in a high position they need to be able to relate to key words,
not only, in the body text of your website but also in the first words
they spider ie. your domain name. If you choose only the name of your
hotel or B&B then that is meaningless to them and also to most
people searching the web for accommodation.
If your holiday cottage is, for example in a well known town of Northleach,
then your domain name should include it in addition to the name of
your cottage eg.www.northleach-honeysuckle-cottage.co.uk.
If your B&B is not in a well known spot then your domain name
should at least contain the name of the county eg.www.gloucestershire-windrush.co.uk |
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• Marketing Partner
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Once you have
got your website up and running it can take several months for it
to get listed on search engines and even then it may never reach the
first few top pages until it has been specially optimised.
This a where you need a marketing partner. These come in all different
shapes and sizes and can be for example a website that will give a
listing to your business and has the benefit of good search engine
rankings.
Unfortunately, many of these are only interested in taking your money
for little effort on there part in getting and maintaining high search
engine rankings. If they do not do this they will not attract high
volume traffic and in return you will not! Also, many listing sites
are not very generic to your location - they will cover Britain or
United Kingdom rather than specifically the Cotswolds. Consider an
American wanting to have a vacation in the Cotswolds - what search
word/phrase will they use - yes 'cotswolds', maybe 'cotswolds uk'
- but not Britain or United Kingdom.
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Cotswolds.Info
aspires to be your perfect Marketing Partner. Become a listed member
now and advertise on Cotswolds.Info!! |
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More Tips and Tricks
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We shall be periodically adding information to this page to
cover the following topics. The information will be concise and a taste
for the subject but we shall be adding in the near future a password protected
page for members only giving much more detail and the facility to ask
questions. Free membership will automatically be given to Advertisers
on Cotswolds.Info:-
- Use of Meta Tags
- Website Titles and Descriptions
- Writing your website for the Search Engines
- Submitting your site to Search Engines
- Paid and Pay for Clicks Listings
- Sticky website content
- How to set about having your own website
- What you should do to save yourself money
- What preparation work you should do
- Who you should go to or DIY
- Best Hosting companies
- Registering and buying a domain name
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