ADVERTISERS - News and Helpful Information

The Largest and Best Internet Resource For The Cotswolds

We bring the World to the Cotswolds

NOW ACHIEVING OVER 5500 VISITORS PER DAY AND MORE THAN 10,000,000 HITS

AND 530,000 PAGE VIEWS PER MONTH

For Businesses
Advertising with Cotswolds.Info

Read our recently published article - The Pitfalls of Internet Marketing - Click Here

Read the Testimonials from our satisfied Clients - Click Here

Click Here to Submit your web site to 40 Search Engines FREE

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Cotswolds.Info Launches New Service for our Advertisers

When you Advertise with us you now get your own password protected Private Page with the following facilities:-

• MEASURE OUR PERFORMANCE - Check the number of potential customers we are sending to your own web site whenever you want
• Check your account details
• Upload to our web site your 'HOT DEAL' - See Hot Deals of other Advertisers
• Contact us with your feedback or questions.

THE ROLE OF THE SEARCH ENGINES IN TRAVEL PURCHASES

Users Make 12 Travel Searches Before Purchase

Twenty million people in the UK used search engines for travel information in the
first quarter of 2007, according to a new study from Google U.K. and comScore.

Users on average make 12 travel related searches, visit 22 Web sites and take 29 days from the first time they search until they make a purchase. Forty-five percent of transactions happen four weeks or more after the first search. Time spent online is lengthy allowing advertisers to reach and influence users as they search for information.

On average users visit a site they will make a purchase from 2.5 times. Only 10 percent of transactions take place on the first search referral to a given site, and 38 percent of transactions happen at four weeks or more after the first visit.

Fifty-four percent of users started the shopping process with a generic product or destination search term, and 10 percent did not use branded search terms at all. More than a third of travel buyers use a generic term as the last search before they purchase.

Users change the type of keywords they use as they progress in the purchase process. Twenty-nine percent start with a non-branded search term but end with a brand search term.

Google U.K.'s Robin Frewer, Industry Leader, Travel said, "This research proves travel searchers are becoming more brand fickle - spending a large amount of time researching their desired purchase, and considering offers from competing brands."

"The fact that users are using more generic search queries gives ample opportunity for brands to attract new customers - and brands that are not present during these searches are missing out on sales."

USEFUL INFORMATION ABOUT WWW.COTSWOLDS.INFO

Cotswolds.Info has some 560 web pages of information about the unique region we have the fortune to live in making it the World’s largest Internet resource for the Cotswolds.

A website is only as good as its ranking with the leading Search Engines and www.cotswolds.info is top of first page ranked with Google, Yahoo and MSN.

In peak season the number of daily visitors to our website approaches 6000 per day and in low winter season we still manage to maintain an enviable 4000 visitors per day; many of whom are looking for accommodation within the Cotswolds area and the surrounding six English Counties that make up the Cotswolds region.

We are your shop window to the world and our aim is to get as many UK and International Visitors to the inside of your shop (your website) as possible.

We are different to other websites!

We provide a very transparent service and record each and every ‘click through’ a potential guest makes from our website to yours. We provide you with your own password protected Private Page from where you can view how many people we have referred. This allows you to readily access how well we are performing for your business.

Please note most visitors will make a booking enquiry via your website not ours.

We tailor your advertised listing with us to your own personality from your website so each advertisement we list is different to the next.

We carry out any alterations to your advertised details including prices, over the life of your advert, totally free of charge and we also give you, on request, a fee health check of your own website.

An important facility we provide from your own Private Page is the ability for you to place a promotional Hot Deal on www.cotswolds.info to boost your visitor enquiries in times of low business or to tempt people for mid-week packages.

We are ourselves a Cotswolds business and are committed to continually increasing the brand awareness of the Cotswolds so the region attracts the highest number of tourists with longer stays throughout the whole of the year.

Our record of keeping our advertisers, after their first year of advertising with us, to 99% speaks volumes of the excellent service we provide in bringing you, our Advertising Client, the much needed high volumes of booking enquiries.

The Year Ahead - 2009

The next 12 months is going to be a testing time for the Tourist Industry due to the world economic climate. In this situation we all need to look closely at our businesses and the outgoing costs.

Advertising is one of those costs and those companies that are effectively working well for you should be continued to be supported and those not should be ditched.

It can also be argued that in depressing economic times your advertising budget should be increased not decreased to maintain your previous levels of business!

On the bright side two factors will help Tourism:-

1. Low level of the pound against the dollar will see cheaper holidays to the UK from the USA and other foreign countries.
2. Many more UK residents will be choosing to holiday at home rather than abroad.

Cotswolds.Info is here to help your business succeed – if you need friendly advice please do not hesitate to e-mail us or give Richard Pinder a ring to talk over any concern or how we may help you to increase your visitor enquiries in times of low business. If you need assistance in spreading your payments for advertising then please contact us.

IF YOU ARE SERIOUS ABOUT YOUR BUSINESS THEN SO ARE WE!

What to do - Shrinking UK Tourist Market in 2009

The projection is that fewer tourists will be holidaying in the UK during 2009.

Things you MUST DO to get ahead of your competitors:-

1. Ensure you know where your guests are finding you from by asking them to tick a box on the registration form against your main advertising companies.
   
   
2. Have a Stats counter put on your website so you can see exactly where your Internet traffic is coming from.
   
   
3. Spend more money with those companies that can deliver you increased business.
   
   
4. If your website needs updating and a new facelift then get it done.
   
   
5. Redecoration of tired bedrooms.
   
   
6. Ensure you regularly use the FREE facility we provide for you to place a
   promotional HOT DEAL on www.cotswolds.info.
   
   
7. If you have not already done so get us to give your website a FREE health check.
   
   
8. If you have not already done so sign up with PayPal to enable you to easily receive deposit payments over the Internet. This allows your potential guests
   to use their credit card for convenience.

Ask Youself the following questions:-

• Are your website pictures and descriptive text attractive enough to create the 'DESIRE'
• Do you offer the facilities to satisy the desire
• Are you making provision for measuring the response of your guests.

Please note Cotswolds.Info can help you to increase your business in a shrinking market so contact us for assistance and tailored recommendations.

History of Cotswolds.Info

The web site was started in March 2002 stimulated by the fact that none of the official tourist bodies promoted the entire Cotswolds region and also, in your webmasters humble opinion, neither did existing web sites do the job professionally. It was also a stroke of luck that we were able to acquire the highly generic new domain name 'cotswolds.info'.

The web site now gets an average of 5000 visitors per day, is top ranked for the search term 'cotswolds' with Google, Yahoo, MSN, and AltaVista and has been featured on BBC Radio 4 and Japanese Television.

We now have over 700 advertisers spread out over the whole of the Cotswolds region and beyond.

Do You Know Where Your
Guests Come From

Local Visitor Information Centre, Visit Britain Publication, Tourist Board Publication, AA, Other Publications, Own Web site, Cotswolds.Info Web site, Other Web sites, Passing Traffic, Repeat Business, Recommendation.

Do you have a means of assessing what proportion of your business comes from which direction!

You may be very very surprised!

Have a small questionnaire on your registration form so guests can tick a box against where they got you from.

Use the adjacent form for:-

• Sending your comments to Cotswolds.Info
• To ask your questions concerning your web site
• Requesting our helpful assistance

Advertisers Area - News and Helpful Information